Beautiful packaging for new brand ANNABELLA MOORE!

I recently attended a jewellery trade show. Imagine stalls and stalls of jewellery of all sorts. Diamonds glinting as you pass, trays and trays of precious stones, gold and silver in all forms! Yes, it's heaven!

I saw Anna and her ANNABELLA MOORE stand from a distance. Her packaging and presentation intrigued me. As I drew closer, I got that butterfly sensation in my stomach. "I'll take the lot!" I yelled! You can finish the story...

Anna feels dismayed by the lack of real interactions we have with each other in this hectic, social media dominated world. She wanted to create a collection that was beautiful, meaningful and special. Behind each piece is a story, lesson or motto. Be true to yourself, be brave, be kind, love one another and so on.


What is most interesting about her collection however, is that when you buy a piece, you are encouraged to write a personal message to go with it. This message goes in...of course...a glass bottle. If writing love notes to yourself and/or others is not your forté, each piece comes with 4 different message templates to help you.

This beautiful gift just keeps on giving and when the receiver opens their piece, they too are encouraged to write a special note to someone (hopefully the giver!). 

I love the message behind each piece (description card included in each box), I love the imagery used inside (the sea and beach), I love the unique travel case style box protecting the goodies, but most of all I love the idea of taking the time to connect with yourself or a loved one.

This range is available to shop now in the ACCESSORIES section. I have carefully selected a range of rings, necklaces, earrings and bracelets that I hope you will love.

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