Beautiful packaging for new brand ANNABELLA MOORE!
I recently attended a jewellery trade show. Imagine stalls and stalls of jewellery of all sorts. Diamonds glinting as you pass, trays and trays of precious stones, gold and silver in all forms! Yes, it's heaven! I saw Anna and her ANNABELLA MOORE stand from a distance. Her packaging and presentation intrigued me. As I drew closer, I got that butterfly sensation in my stomach. "I'll take the lot!" I yelled! You can finish the story... Anna feels dismayed by the lack of real interactions we have with each other in this hectic, social media dominated world. She wanted to create a collection that was beautiful, meaningful and special. Behind each piece is a story, lesson or motto. Be true...